The American actress Sydney Sweeney is once again the topic of conversation after having starred in a very controversial sports betting advertisement in recent days.
The actress, selected as the image for a video lasting less than a minute, appears naked in the advertising campaign for Novig, an American sports betting brand. In it, Sweeney appears with different elements of the sport covering his private parts. Additionally, during the video you can hear a phrase that is constantly repeated: “Sports.”
This is a strange strategy to promote a betting house, but the truth is that it has had an effect. The announcement has gone viral, filling the networks with a multitude of comments criticizing and defending the actress’s position.
Criticism of Sydney Sweeney after the announcement
After the announcement became official, numerous athletes have criticized the scene, claiming that it tarnishes the image of women. One of the most forceful has been Ariarne Titmus, four-time Olympic swimming champion. The Australian athlete has admitted feeling “anger” after seeing the advertisement, questioning the message it conveys about women in sport.
“Not only is it a slap in the face for all those women who have dedicated their lives to perfecting their craft, but also for all those who enjoy sport for what it really is: teamwork, friendship, dedication, excellence, unity… How can we live in a world in which the commodification of women’s bodies and the sexualization of women’s sports continue to exist?” she explained.
But it hasn’t been the only one. Other athletes have pointed out that the actress is a step backwards for using her body as advertising.
The actress responds on her networks
Given the impact that her recent announcement has generated, Sydney Sweeney has responded on her social networks to all the criticism generated in recent days. However, his response has been somewhat peculiar.
And instead of addressing critics, the actress has shown images of other female athletes appearing in advertisements practically naked. Some examples are tennis player Serena Williams, MMA fighter Ronda Rousey, basketball player Sue Bird, soccer player Megan Rapinoe, among others.
Through several ‘stories’, Sweeney began to reveal images of all of them during past advertising campaigns.
It is not the only controversy
If something characterizes the actress, it is for being close to controversy. Last year, the American was the result of a multitude of criticisms in another advertisement, this time for a jeans brand.
Under the slogan “Sydney Sweeney has excellent jeans”, the actress received all kinds of attacks due to the play on words in English between jeans and genes (hereditary genes), triggering a debate about race and beauty standards.
