Noble Igwe has responded to backlash after sharing a photo spotlighting his hometown with his followers. A few days ago, the 360nobs founder posted a picture of himself carrying a keg through a shallow stream in his hometown, Umuomaku, Anambra state. He captioned the photo: "Son of the Soil. Went to Ubo to have my bath and fetch drinking water. Christmas in Umuomaku is incomplete without a trip to the stream. Proudly Igbo." The photo sparked criticism. Some accused him of misrepresenting Igbo land as lacking basic amenities, while others suggested that he likely has access to modern facilities in his village but chose to flaunt a different narrative to his followers. Several Twitter users even questioned whether the keg on his head was ac...