When it comes to operating a hybrid system for any African company, Xiaomi, one of the world’s largest smartphone vendors, stands out as the best choice due to its range of high-quality yet affordable phones, offering unbeatable value for money.
Introduced into the African market in 2018, Xiaomi has established itself as a reliable and tech-forward smartphone brand, as evidenced by its impressive statistics for 2021. According to Canalys’ top smartphone vendor analysis in Africa, Xiaomi secured the third position, experiencing a remarkable annual growth of 66% in 2021. Furthermore, there was significant annual shipment growth in all major African markets, with a year-over-year increase of 31% in Egypt and a staggering 558% in Morocco, where Xiaomi’s market share rose to 26%. This demonstrates the brand’s popularity and success in the region.
In the last quarter of 2021, Xiaomi achieved a significant increase in sales performance in African markets, with shipments growing by 33% year-over-year. Notably, South Africa experienced a surge of 537% year-over-year. This success can be attributed to Xiaomi’s commitment to providing durable and affordable products.
Besides selling smartphones, Xiaomi also demonstrates a keen interest in supporting African creatives, entrepreneurs, and individuals striving for success. The #Beyondtheboundaries with Xiaomi campaign exemplified this commitment by showcasing inspiring stories of young creatives and entrepreneurs, highlighting their journeys from humble beginnings to their current achievements.
The campaign was primarily conducted on Xiaomi’s Facebook pages across various African countries including Ghana, Kenya, Tunisia, Morocco, Ivory Coast, and Nigeria. It engaged with Xiaomi fans on social media, especially Facebook, encouraging them to share their 2021 stories and achievements. The campaign’s success is evident from its over 20 million impressions and reach, along with over 200,000 engagements. Xiaomi plans to further build a large and strong Xiaomi Fans community in Africa, striving to make a positive impact while promoting its products.
For companies seeking a reliable smartphone brand to associate with, Xiaomi’s brand stands out due to its commitment to taking care of its customers as emphasized by the Harvard Business Review. Xiaomi’s “strategic coalescence” approach intimately connects with demand and supply-side stakeholders, fostering benefits for all and triggering exponential market growth.
The spirit of the phone maker is evident in its offering of top-notch features, durable battery capacity, and impressive displays at affordable prices, making it an ideal choice for businesses looking to adapt to the evolving work patterns.
Xiaomi is determined to facilitate the seamless transition of African companies into remote work patterns. With future smartphones in development, Xiaomi aims to lead the smartphone market in 2022 and beyond, showcasing its commitment to innovation and relevance.