Three Crowns Milk, Nigeria’s leading low cholesterol dairy brand from FrieslandCampina WAMCO Plc, has once again sponsored the winners of the 2019 Mum of the Year (MOTY) campaign for an all-expense paid trip to Dubai. This trip fulfills the brand’s promise to Mrs. Chinwe Okoroafor, Mrs. Abigeal Oluwasegun, and Mrs. Kafayat Salami, the top 3 winners, to enjoy a holiday in Dubai with 3 members of their families and receive a year’s supply of Three Crowns Milk.
The winners had the opportunity to visit various attractions including Ferrari World, Dubai Mall Tour, Dubai Dancing Fountain, Global Village, Sheikh Zayed Grand Mosque, The Louvre Abu Dhabi Museum, Heritage Village, Gold Souk, and Desert Safari. They also enjoyed a free style shopping spree with USD1000 each in this renowned tourist destination.
Since its inception five years ago, the campaign has become known as the leading initiative dedicated to celebrating Nigerian mothers. Previous winners include Mrs. Olamide Olaleye (2015), Mrs. Nkechi Brayila (2016), Mrs. Oluwakemi Longe (2017), and in 2018, as part of its 30th-anniversary celebration, Three Crowns raised the stakes by awarding the grand prize to three winners: Jennifer OtoGod, Pauline Pambolo Daniel, and Adaobi Okonkwo. They were each rewarded with an all-expense paid vacation to Dubai with 2 family members and a year’s supply of milk.
At the launch of the campaign in October 2019, Three Crowns Marketing Manager, Omolara Banjoko, emphasized that the Mum of the Year campaign is the brand’s premier initiative dedicated to rewarding Nigerian mothers for prioritizing their families. She stated that Three Crowns Milk cares for mothers’ hearts so that they can in turn care for their families.
Mrs. Chinwe Okoroafor, one of the top 3 winners, commended Three Crowns Milk for its focus on health and the crucial role of mothers during her appearance on TV Continental. She expressed her family’s loyalty to the brand, stating, “With the records this brand holds, no one can be surprised at its increasing acceptance and patronage by people across all ages, all over Nigeria. My family and I are for Three Crowns any time, any day.”
Since 1988, Three Crowns Milk has been nourishing consumers in ways that promote healthy eating habits and active lifestyles, ensuring that mothers and their families remain healthy. As a heart-friendly milk, Three Crowns Milk is the only Nigerian dairy brand endorsed by the Nigerian Heart Foundation, continuing to celebrate every mum as the heart of the home.