TECNO did not miss the chance to make a bold statement on this year’s International Women’s Day. In a world striving for gender equality, TECNO took a stand to celebrate and highlight the achievements and challenges faced by women.
Their video showcased individuals excelling in gender-assigned roles typically associated with the opposite sex, both at work and at home.
The aim of the video was to break free from the constraints imposed by cultural and social norms and promote a mindset of openness and enlightenment. It emphasized that these ‘gender’ roles are not specific to any gender, shifting the focus to getting things done without emphasizing gender-based stereotypes.
Unlike most brands, TECNO actively engages in and takes a stand on societal issues. The brand consistently lends its voice to causes and commemorates events that impact its audience.
To reinforce their message, TECNO encouraged a group of people to share unconventional roles they fulfill in society. This resulted in thought-provoking statements challenging traditional gender norms.
TECNO also held discussions with various individuals to explore the impact of gender roles. Here are a few noteworthy excerpts:
Vincent, PR and Communications Manager
Q: Is it okay for a woman to pay when you are on a date?
Vincent expressed that he now sees it as a romantic gesture and feels supported, breaking away from traditional expectations.
Charles, Digital Marketing Executive
Q: If you get home from work before your wife, will you consider making dinner or she has to return from work and make it herself? What would you say about gender roles in the home?
Charles emphasized the importance of sharing responsibilities based on convenience and mutual support, irrespective of traditional gender roles.
Efe, Communications Executive
Q: Why do you feel gender equality is important in the work place?
Efe stressed the significance of concentrating on individual capabilities rather than gender, promoting a fair environment for growth.
Chinma, Digital Marketing Manager
Q: Do you feel like you operate in a male dominated space and have to adhere to male-centric standards?
Chinma highlighted the importance of skill-based standards over gender-centric expectations, showcasing the efficiency and creativity brought by women in the digital marketing industry.
These conversations shed light on the need for open discussions and positive change regarding gender roles in both personal and professional spheres.
TECNO’s unique approach to International Women’s Day celebration paves the way for meaningful and relatable messages. To learn more about their initiatives for International Women’s Day, visit TECNO’s social media pages:
Facebook – www.facebook.com/TECNOMobileNigeria
Twitter & Instagram – @tecnomobileng
TECNO SPOT website bbs.tecno-mobile.com