Rite Foods’ Ltd Powers Ojude Oba 2022 Festival With Refreshing Moments of Splendour, Pomp and Pageantry
The ancient city of Ijebu-Ode came alive on Monday, after a two-year hiatus from the celebration of its annual rich cultural heritage due to the COVID-19 pandemic. The Ojude-Oba Festival was a colourful event energised and refreshed by Nigeria’s beverage giant, Rite Foods’ Limited, the official beverage sponsor of the festival.
Tagged as ‘The Return of the Ojude-Oba’, the one-day celebration of culture, fashion, glamour, candour, beauty and royalty by sons and daughters of Ijebu-land was spiced up by Rite Foods’ Limited, providing dynamic flavours of refreshment for every moment of the festival.
Managing Director of Rite Foods Limited, Seleem Adegunwa, reaffirmed his company’s commitment to arts, cultural promotion, and community development, particularly in areas where it operates, while paying homage to the paramount ruler of the land, His Royal Majesty, Oba Sikiru Kayode Adetona, Ogbagba II, at the festival.
The festival committee commended the company for its commitment to promoting arts and culture through the sponsorship of the festival and showered encomiums on the brand for flooding the town with its array of refreshing Bigi soft drinks, Fearless energy drinks, Rite and Bigi sausages, and the newly launched Sosa Fruit Drink, providing undiluted and quality refreshments for the festival attendees.
Visitors, tourists, and guests from Nigeria and the world stormed the ancient city to experience the sponsorship by Rite Foods Limited and to witness an age-long cultural celebration characterized by horse riding, gunshots, folklorish and contemporary music, colorful and flamboyant dressings, dances, drumming, and competitions, all representing the gaiety and artistic style of the festival.
The Ojude-Oba, meaning ‘the King’s forecourt or frontage’ in Ijebu dialect, is a major festival in Nigeria that began over 100 years ago, bringing together all sons and daughters of Ijebu-land in Nigeria and the diaspora for a carnival-like celebration of the traditional, cultural, spiritual accomplishments, and other values of the Ijebu nation.
During the festival, various age-groups, known as the Regbereges, indigenes, their friends and associates from far and near showcased their colourful costumes, riding on horses through the palace of the Awujale of Ijebuland to pay homage to him amidst prayers and other fun-filled activities. The Ojude Oba festival is also a platform to showcase the entrepreneurial ingenuity of Nigerians and promote trade, as well as the country’s tourism and hospitality.
Rite Foods Limited, a proudly Nigerian company with the highest number of brands in its sector, has once again won the hearts of multitudes of consumers who stormed the festival to enjoy the fun and taste its array of refreshing brands that provided quality satisfaction.
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