Rémy Cointreau is excited to announce a strategic distribution partnership with Josien Mercantile, a leading distribution and logistics partner in Nigeria. This collaboration is a significant step for Rémy Cointreau as it aims to boost the long-term development of its premium brand portfolio in the dynamic Nigerian market, which is experiencing growth and evolving consumer preferences.
“Partnering with Josien Mercantile as our new distributor in Nigeria is a great opportunity for Rémy Cointreau to expand our brand portfolio in this strategic market,” said Ian McLernon, CEO EMEA, APAC & GTR.
“Nigeria is a key market for Rémy Cointreau in Africa, and we are thrilled to enhance the distribution of our premium spirits with Josien Mercantile. Together, we aim to provide exceptional experiences for Nigerian consumers, coinciding with Rémy Martin’s 300-year anniversary,” stated Svetlana NAUMOVA, Managing Director AMEI (Africa, Middle East and India) & CIS.
Alexandra OHU, Managing Director of Josien Mercantile Limited, expressed, “Rémy Martin holds significant importance in our company’s history. This partnership reflects our commitment to excellence and belief in the quality of Rémy Cointreau brands. We are excited to continue this legacy and deliver exceptional service to our customers.”
We anticipate a sustainable growth trajectory from this partnership,” she added.
The collaboration aligns with Rémy Martin’s 300-year celebration, featuring exciting events and product launches including:
– Rémy Martin’s 300-Year Anniversary Celebrations: Exclusive event in Lagos with performances and special guests.
– Rémy Martin 300 Year Anniversary Coupe Limited Edition: Unveiling at select upscale venues.
– Rémy Martin XO Night: A new luxurious night life experience.
– St Rémy Signature Launch: Events showcasing the brand in urban centers.
About Rémy Cointreau
Seeking exceptional experiences worldwide, Rémy Cointreau crafts spirits that honor tradition and expertise passed down through generations. With a portfolio of 14 unique brands like Rémy Martin, LOUIS XIII cognacs, and Cointreau liqueur, the French Group aims to be a leader in exceptional spirits, supported by its committed team and strategic market presence.
About Josien Mercantile
Established in 1977 by Joe Aisien-Ogbebor, Josien Mercantile began as a cosmetic distribution business and has evolved into a major player in the industry. Over the years, Josien has diversified its ventures, including wines and spirits distribution, excelling in brands like Rémy Martin. The company’s focus on quality, innovation, and expansion has solidified its market position and service offerings.
For inquiries about Josien, please contact Emmanuella at +234 906 292 9847 or call +234 906 292 7091.
For further information, please contact:
Ghost Communications Agency
Clarence Quarcoo
Senior Accounts Executive
+234 703 374 7824
