In a show of gratitude to the frontline workers who have demonstrated immense courage during the Covid-19 pandemic, The La Casera Company (TLCC) has taken the initiative to reward and celebrate their heroic acts. With the global pandemic affecting millions of lives and leading to numerous tragic deaths, Nigeria has also faced the harsh impact, with a significant number of confirmed cases and fatalities. As a result, frontline workers have become the unsung heroes in our communities, and the La Casera Heroes initiative aims to honor and reward their selfless service during this critical time.
Individuals from various professions, such as doctors, nurses, supermarket attendants, food sellers, security operatives, pharmacists, chemists, and dispatch riders, were nominated by the public for their exceptional contributions.
The first group of La Casera heroes, totaling ten individuals, were bestowed with superhero identities. These included medical doctor Dr. Bella Nifemi, given the moniker ‘Solar Bella’, and Dr. Ola Brown of Naija Flying Doctors, who earned the title ‘Brown Knight’ for designing Nigeria’s first mobile testing booth. Other heroes included Dr. Amara Allison with the superhero name ‘Captain Ami’, medical student Tolani Odukoya known as ‘Efiko’, pharmacist Segun Adediji as ‘Bionic Shegz’, shop owner Mrs. Ikemenogo Chika as ‘Maa Maa’, nurse Mary Ann Oluchi as ‘Lady Meta’, chemist Olorunrinu Oduala as ‘Rinunator’, police officer Uche Akano as ‘The Enforcer’, and head nurse Khafilat Ilelaboye as ‘General Khafi’. Celebrity illustrators were inspired by the real-life efforts of these heroes and designed their superhero avatars to symbolize their commitment to combating the pandemic.
In a touching gesture, the La Casera heroes were personally presented with their hero avatars, along with The La Casera Company products and shopping vouchers. This served as a token of appreciation for their dedicated and selfless service since the initial outbreak. Representatives from the company attended the gift presentations, commending the heroes and expressing gratitude for their remarkable sacrifice.
The heroes were deeply moved by the recognition and expressed their gratitude to The La Casera Company for providing them with a well-deserved platform. It was an emotional day for the heroes, who cherished the moment with their families, friends, and colleagues.
The company has announced that the “La Casera Heroes” initiative will continue until the end of the year, given the overwhelming response with a significant number of entries and nominations.
Photo highlights from the La Casera Heroes presentation:
L-R: Brown Knight; Dr Ola Brown and Managing Director, The La Casera Company Mr. Chinedum Okereke at the gift presentation in Lagos State.
L-R: General Khafi; Nurse Khafilat Ilelaboye and Group Marketing Director, Agu Emmanuel at the gift presentation in Lagos State.