The Peak Breakfast table talk brought together Instagram celebrities including Lasisi, Tomike, and Temisan to entertain and educate Nigerians on their experiences during the lockdown. The online show, which concluded on April 28th, featured popular Instagram comedians discussing their lockdown experiences and sharing their favorite nourishing Peak breakfast recipes.
Hosted on Peak’s Instagram page, the live shows showcased personalities such as Lasisi Elenu, Tomike, Temisan, Kie Kie, and Elozonam. They engaged their followers in fun and educational conversations about healthy nutrition and the importance of adhering to the lockdown directive. Additionally, they encouraged their followers to recreate the breakfast meals demonstrated during the Instagram live conversations.
Furthermore, Peak partnered with the government to provide support to over 100,000 low-income families across Nigeria who are at risk of compromising their nutritional needs during the lockdown. The brand also collaborated with various Non-government Organizations (NGOs), including Lagos Food Bank, Bayo Omoboriowo Foundation, made Great by God Foundation, Tahara Collective, and Mothers Outreach, to provide relief to an additional 27,000 families comprising low-income earners, vulnerable children, and healthcare practitioners at the infectious disease hospital (IDH) Yaba and Lagos University Teaching Hospital (LUTH).
In the spirit of Ramadan, Peak is working with NGOs to supply dairy products to Muslims with relatively inadequate means of income, ensuring they remain nourished during the month of devotion.
With a commitment to nourishing and supporting Nigerians, Peak has been reaching out in impactful ways for over 60 years.