The Emir of Damaturu, Alhaji Shehu Hashimi II Ibn Umar Al-Amin Elkenemi, has called on traders in the state to support the common people by reducing the prices of essential goods.
The monarch, who made the plea, expressed concern over the rising cost of essential commodities in the state.
“I want to inform you that we are worried about the rising prices of commodities in the state. I implore the traders to make essential goods more affordable for the general public, especially the less privileged,” he said.
He emphasised that excessive profits, particularly on essential items like food, go against moral principles and urged government officials to continue assisting the less privileged.
The royal father acknowledged the economic hardship faced by the less fortunate, particularly their struggle to afford basic food items in Yobe and Nigeria at large.
He advised the traders to sell at affordable rates and to explore various means to make their prices accessible to ordinary citizens.
He also urged various organizations in society to redouble their efforts in assisting persons with disabilities and the less privileged to survive this period.