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In the sprawling landscape of the Nigerian entertainment scene, Bukola Elemide, famously known as Asa, stands out from the crowd. She differs from many of her peers by steering clear of the spotlight, opting for a more low-key presence rather than frequenting industry events or social functions.
Beneath her artistic veneer lies a side of Asa that many may not be aware of – a spirited and playful personality. Despite her reserved public image, she exudes a contagious energy, often seen dancing and reveling in the simple pleasures of life. The songstress emanates warmth and authenticity, cherishing moments of solitude as well as the beauty of human connections.
Consistent with her approach to life, Asa’s musical journey has been characterized by a deliberate stance on collaboration. Throughout her career, she has unveiled five studio albums – ‘Asa’, ‘Beautiful Imperfection’, ‘Bed of Stone’, ‘Lucid’, and ‘V’. Despite her prolific output, her collaborations have been few and far between. She has selectively teamed up with artists such as Nigerian sensation Wizkid, highlife duo Cavemen, and Ghanaian-American singer Amaarae on her latest album, ‘V’.
In various interviews, Asa has expressed her fondness for live performances over studio collaborations, underlining her passion for being involved in the mixing and editing processes and helping producers understand the artists’ vision. While some may perceive her as meticulous or aloof, this dedication underscores her unwavering commitment to her artistic principles.
During her studio sessions, the ‘Bibanke’ crooner exudes energy and joy, effortlessly tapping into her inner childlike spirit. Infusing her sessions with positivity, she ensures a lively and enjoyable atmosphere, turning every moment into a delightful and engaging experience.
Hailing from a multicultural background, with roots in Paris and upbringing spanning Nigeria and France, Asa’s diversity is mirrored in her fashion choices. Her trademark dreadlocks, bold fashion statements, and edgy ensembles challenge conventional notions of how a 41-year-old woman should present herself, embodying a fusion of cultures that enrich her artistic expression.