Adonko Bitters has unveiled a new set of brand ambassadors which include well-known celebrities and influencers such as Jim Iyke, Ini Edo, Uti Nwachukwu, Charles Okocha, Melvin Oduah, Victor AD, and Teddy A.
The official signing ceremony took place at The Oriental Hotel in Lekki on Thursday, 13th February 2020. This strategic move aims to strengthen the connection with the target audience and reinforce the brand’s position as a leader in the herbal beverage industry.
The brand ambassadors unveiling event was hosted by the Ghanaian actress, TV, and radio host Selly Gelly. Representatives from Adonko Bitters Limited including Vincent Opare (Head of International Marketing), Mr. Enest Gyamfi (Head of Sales), and Ernest Brobbey (Country Manager Nigeria) were also present.
The selection of these ambassadors is intended to establish a consistent connection between the customers and the brand. Each of the ambassadors has a strong rapport with different segments of the target audience, and they will represent the brand at various levels to maintain strong relationships with key consumers.
Vincent Opare, the Head of International Marketing, expressed excitement about the partnership, emphasizing the impact these influential talents will have on reaching the core target audience and fostering a strong bond with customers.
Adonko Bitters is renowned in the herbal beverages sector for its unique blend of herbal mixtures and alcohol, which consumers have praised for its health benefits including anti-malarial properties, libido enhancement, and relief from menstrual cramps. The brand has established a strong presence in both Ghana and Nigeria, with a loyal customer base that appreciates its distinctive taste and health benefits.
Agya Adonko, the master mixologist behind Adonko Bitters, developed the recipe for the beverage using a blend of eleven different herbs, carefully sourced from Ghana’s rainforests. The brand has expanded its reach beyond Ghana to countries across West Africa and has even acquired certification in Germany.
Adonko Bitters has also leveraged social media platforms such as Facebook, Instagram, and Twitter to engage with its audience and promote its products.
In conclusion, the partnership with these new brand ambassadors reflects Adonko Bitters’ commitment to creating meaningful experiences for its partners and consumers, further solidifying its reputation in the industry.