Dangote Cement has kicked off its annual consumer promo “Bag of Goodies” Spell and Win promotion. The company announced this in Lagos on Tuesday, 5th July 2022 at a press conference at Sheraton Hotel, Ikeja.
The Group Managing Director/CEO, Michel Puchercos expressed gratitude to loyal customers and explained that the promo was a way of appreciating those who have supported the brand. He emphasized that the promotion aims to empower Nigerians in the face of the challenges brought by Covid-19.
The promotion aims to create an equal chance for everyone to become millionaires and has produced past winners who have benefitted from the rewards. This year’s edition, “Bag of Goodies 3,” is set to produce 125 millionaires monthly, with over a billion Naira up for grabs.
Funmi Sanni, National Sales Director, Dangote Cement, emphasized the company’s determination to give customers financial wings as part of their commitment to serve.
The promo is designed to empower Nigerians and has been running consecutively for two years. To participate, customers need to buy any “Bag of Goodies 3” Dangote Cement, pick out the scratch card inside, scratch it, and stand a chance of winning prizes in any of the winning categories.
Winnings can be redeemed at any of the 200 Dangote Cement redemption centers spread across the country. The Pan Nigeria campaign will run from the 5th of July till the 31st of October 2022.
Dangote Cement Plc is a Nigerian publicly-traded multinational cement manufacturer headquartered in Lagos. The company is engaged in the manufacture, preparation, import, packaging, and distribution of cement and related products in Nigeria, and has plants or import terminals in nine other African countries.